Marcello Benati is an Advanced Analytics Product Manager at Microsoft with more than 25 years experience in the fields of Advanced Analytics and Business Intelligence .
He has deep expertise in many verticals and focuses in transformational insights , where he leverages data and lateral creative thinking strategies to resolve challenges, discover solutions and unleash new opportunities.
He has led successful Analytics, Data Warehousing, BI projects for many clients in the US, Canada and Latin America. He currently is responsible for Advanced Analytics in SQL Server 2016 and for the R Servers for Linux Red Hat, SUSE, Hadoop and Teradata.
Marcello likes to combine Data Science and evangelizes the democratization of data to empower users in their constant improvement. He is currently working on the final edits for his book, titled "Is Your Business Intelligent?"