Ben Bale currently runs the digital practice for Weber Shandwick, Australia. Providing digital strategy across paid, owned and earned media for a number of clients. Prior to this, he was heading up CMG's Digital Studio and MediaCom's SEO offering for Australia with clients across 4 states. His varied digital background runs across SEO, PPC as well as online PR, content production and social media.
Starting out in London in 2007, Ben has worked on a number of brands including Dell, EA Games, Universal Music, Deutsche Bank, VW & IKEA. He has worked on a variety of projects ranging from large scale content partnerships & social media optimization to reputation management and SEO as well as paid search. He continues to provide clients with exciting future proofed strategies in the ever changing digital environment.
Ben has spoken at events in London and Sydney regarding the future of search and social media, the humanization of search and the value of authorship.