Fi Bendall


Fi Bendall is the Managing Director of Bendalls Group and a Director of Digital Intelligence, a team of highly trained digital specialists, i-media subject matter experts and developers. Her business leads some of Australia’s most successful digital business strategies.

Fi is an expert and pioneer in digital strategy and one of Australia’s most respected thought leaders in the digital space. With over 20 years experience in the digital sector over three continents; Fi has a depth of understanding unique to Australia.

After beginning her career in the consumer electronics industry, Fi moved into developing key digital strategies in London and New York for large companies such as BBC and Virgin. During this time she built from concept to inception an international B2B gaming portal.

Fi regularly authors articles on digital strategy which are published in many digital trade publications as well as providing comments to journalists on a range of digital related topics. She is a recognised and well regarded speaker having spoken at a wide range of conferences.

Member of The Australian Institute of Company Directors and Australian Women’s Chamber of Commerce and Industry.Fi is an Official Blog Ambassador for ANZ Bank

  • Work
    • Business Owner, Digital Business Transformation