Seasoned professional with great marketing and business acumen who has held positions charged for creating and executing effective marketing programs to optimize exposure and awareness, create demand and increase annual giving and ticket sales. Michael comes with entrepreneurial spirit, strategic and innovative mind, cross-collaboration and is an effective team builder who has been successful with motivating teams toward established goals.
Responsible for all aspects of marketing communications to build audiences and contributions/sales for nonprofits, events and venues such as Leader Dogs for the Blind, Jewish Federation of Metropolitan Detroit, Radio City Christmas Spectacular, Wells Fargo Center and Spectrum including involvement with the Philadelphia Flyers (NHL), Philadelphia 76ers (NBA), Philadelphia Phantoms (AHL), Joe Louis Arena and Detroit Red Wings (NHL), College Hockey, Fox Theatre Detroit, Broadway shows, concerts and live family entertainment.
A couple of highlights:
Assisted Comerica Bank with managing its $33 million naming rights contract with the Detroit Tigers for Comerica Park.
Essential member of the Comcast-Spectacor marketing team charged with the branding of a new venue which quickly became one of the premier sports and entertainment facilities in the country soon after its 1996 opening and recognized as a top grossing venue.