Ben Grossman serves as co-president of Grossman Marketing Group, a 104-year-old marketing services firm. Prior to assuming this position, Ben served as the director of his firm's Green Marketing & Sustainability Practice, which he launched in 2006. Through this group, he and his team work with clients to help them identify environmentally-conscious business practices as a way to differentiate them from their competition and establish a competitive advantage in their respective fields.
Ben was the 2009 recipient of the New England Direct Marketing Association Prodigy Award. The Prodigy Award is given to one marketing professional each year in New England under the age of 30 who has added the most to the art and science of direct marketing in the prior year.
Over the last several years, Ben has spoken to a number of groups on green marketing, including guest lectures in courses at Columbia, Harvard and Tufts Universities.
Ben is a regular blogger on green marketing and green business, and his blog can be reached at www.sustainableink.org.