Ben Pham


DesignWorks Singapore (DWS) is a design-based education and innovation centre uniquely positioned within Singapore Polytechnic. DWS works in collaboration with Rotman DesignWorks, Rotman School of Management, University of Toronto. DWS helps local enterprises identify new opportunities and translate them into innovative solutions that lead to strategic growth and success.

DWS focuses on Business Design™, which uses the fundamental principles of design to uncover unmet user needs and solve business challenges. Business Design™ is a framework for innovation grounded in empathy and deep human understanding. It fuels the visualization of concepts to be prototyped and user-tested. The solutions developed take into account key stakeholders, creation of a strategic framework and future viability in the designated market.

  • Work
    • DesignWorks Singapore
  • Education
    • Creighton University
    • Nanyang Technological University
    • S. Rajaratnam School of International Studies