AHMAD ABUBAKAR LAWAN

Marketing and Market Research Professional

About Me

Highly motivated and detail-oriented marketing and market research professional with 8+ years of experience in driving business growth through data-driven insights and strategic marketing campaigns. Proven track record of delivering high-impact research studies, analyzing complex data sets, and developing targeted marketing strategies that drive customer engagement and revenue growth.

Expertise

- Market research and analysis
- Marketing strategy and planning
- Competitive intelligence and benchmarking

Experience

Senior Marketing Researcher, Procter and Gamble Corporation (2018-Present)

- Lead cross-functional teams to design and execute comprehensive market research studies, analyzing customer needs, preferences, and behaviors
- Develop and maintain complex databases to track customer interactions, preferences, and behaviors
- Analyze large data sets to identify trends, patterns, and insights that inform marketing strategies and business decisions
- Collaborate with senior leadership to develop and implement marketing strategies that drive business growth and customer engagement
- Manage and mentor junior researchers to develop their skills and expertise
- Develop and manage budgets for market research projects
- Coordinate with external vendors and partners to conduct market research studies

Marketing Researcher, Ogilvy Agency (2015-2018)

- Conducted market research studies to analyze customer needs, preferences, and behaviors
- Developed and maintained databases to track customer interactions, preferences, and behaviors
- Analyzed data to identify trends, patterns, and insights that informed marketing strategies and business decisions

Education

- Master's Degree in Marketing Research, [Madonna university] (2015)
- Bachelor's Degree in Business Administration, [Madonna university] (2010)

Certifications

- Certified Marketing Professional (CMP), American Marketing Association (2018)
- Certified Research Analyst (CRA), Insights Association (2016)

Skills

- Data analysis and interpretation
- Market research and analysis
- Marketing strategy and planning
- Competitive intelligence and benchmarking
- Customer insights and segmentation
- Team management and leadership
- Communication and presentation
- Digital marketing and analytics
- Social media marketing and

Tools and Software

- SPSS
- SAS
- Excel
- Tableau

Languages

- English (fluent)
- Spanish (proficient)