Every brand has a “why”. The single characteristic that dictates the direction that brand is heading (without it, it’s just a logo, not a brand).

My job is to help define that “why” and find the most attractive and compelling way to communicate it to the world:

http://lorenzobennassar.com

I have worked in the creative department of some of the greatest advertising agencies like Chiat/Day NY, Ogilvy NY, Ogilvy Milan, DDB Chile, Saatchi Spain or McCann Erickson Spain, close to some incredible professionals like Richard Avedon, Annie Leibovitz, David Fincher, Bill Hamilton, Nick Cohen, Alan Platt, Gordon Bowen, Parry Merkley, Lois Greenfield, Francois Zille, Paul Arden, etc. Lately I have undertaken a more multidisciplinary intense creative process teaming up with professionals like architect Guillermo Vazquez Consuegra, photographer Hans Gissinger, pastry artist Christian Escribá, theme architect Bico Bermudez, bullfighter Javier Conde, etc. Always with one single thing in mind: to create the strongest possible brands.To know more about me please visit my online cv:

http://about.lorenzobennassar.com