Bennett Cross

New Store Opening Specialist in Oakland, California

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I used to say that deliciousness was my primary concern. Over time, I have come to find that I was, very slightly, off my mark. People are my primary concern. I'm most interested in the personal interaction between a host and guest.

Hospitality is the vehicle to show a guest our craft. I'm partial to beverage crafts having serious interest in beer, wine and a balanced cocktail.

Professionally, I've focused on coffee. For the last 5 years I have worked for Blue Bottle Coffee. In that time I have done many things from making coffee to traveling to Ethiopia to helping in retail development

I've just started at Equator Coffee where I will be helping with retail operations in existing shops and getting new retail shops off the ground as smoothly as possible.

In my free time I enjoy playing with (and drinking) beverages, reading cookbooks, walking around a new place, thinking about where to go next, shvitzing in a sauna, looking up and laughing.

But that's enough about me. I'd love to hear more about you.

  • Work
    • Blue Bottle Coffee
  • Education
    • Pitzer College