Benson Hendrix, APR

Albuquerque, New Mexico, United States

Benson Hendrix, APR has been called everything from a “social media zen warrior” to the ” ‘Rowdy’ Roddy Piper of Public Relations,” and from a “behind the scenes powerbroker,” to “the loudmouth PR love child of Henry Rollins and Anthony Bourdain,” but doesn’t really believe any of it (except maybe the “Rowdy” Roddy Piper part).

A 2006 graduate of the University of New Mexico (PR and New Media), Hendrix loves working with social media tools to help organizations and people tell the stories that are important to them. And more than anything, Benson Hendrix hates talking about himself in the third person, so enough of this nonsense...

After years of sitting in front of a computer, I mean.. studying and working hard in the Internet Communications realm, I've developed a passion for creatively using new media tools, as well as traditional media, to communicate messages and create engaging community relations to solve problems. I enjoy creatively tackling problems and trying to keep organizations from acting foolishly, on or off-line.

I’ve provided social media strategy, reputation management, management consulting, crisis management, creative messaging, strategy and more to a variety of companies and other organizations. I’ve consulted for groups as varied as single-person start-ups and nonprofits to large industries, changing how they approach public relations, community relations, social media and more.

I've been asked to discuss PR, social media, or the present and future of online life at conferences and luncheons every once in a while – and have always tried to keep my audience amused. I'm happy when the audience walks away thinking about new ideas and new ways to work creatively. I pride myself on not just informing people, but educating them on why I do what I do and how it can help their business goals.

  • Education
    • University of New Mexico