Beny Rubinstein

Director and Advisor in Dubai, United Arab Emirates

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Beny earned his M.B.A. at The Wharton School (University of Pennsylvania) and graduated among top 5% in Computer Engineering at Pontifícia Universidade Católica do Rio de Janeiro. Beny has spearheaded global business development for the Consumer Health Solutions Group at Microsoft Research and was one of the top 5 employees incubating cloud computing platform globally with partners. He also worked a management consultant for The Boston Consulting Group (BCG), where he advised four of the largest copanies in Latin America (combined revenues of US$ 12B) on the launch of a B2B e-procurement marketplace. Beny began his career in Marketing and Finance at IBM.

Being a pragmatic Idealist Champion (Champions are rather rare, say three 3-4%of the population), I consider intense emotional experiences as being vital to a full life. Champions have a wide range and variety of emotions, and a great passion for novelty. They see life as an exciting drama, pregnant with possibilities for both good and evil, and they want to experience all the meaningful events and fascinating people in the world. The most outgoing of the Idealists, Champions often can't wait to tell others of their extraordinary experiences. Champions can be tireless in talking with others, like fountains that bubble and splash, spilling over their own words to get it all out. And usually this is not simple storytelling; Champions often speak (or write) in the hope of revealing some truth about human experience, or of motivating others with their powerful convictions. Their strong drive to speak out on issues and events, along with their boundless enthusiasm and natural talent with language, makes them the most vivacious and inspiring of all the types. Champions strive toward a kind of personal authenticity, and this intention always to be themselves is usually quite attractive to others. Champions have outstanding intuitive powers and can tell what is going on inside of others, reading hidden emotions and giving special significance to words or actions. They are constantly scanning the social environment, and no intriguing character or silent motive is likely to escape their attention. Champions are keen and probing observers of the people around them, and are capable of intense concentration on another individual. Their attention is rarely passive or casual. On the contrary, Champions tend to be extra sensitive and alert, always ready for emergencies, always on the lookout for what's possible.

  • Work
    • Microsoft Middle East & Africa
  • Education
    • Wharton School of the University of Pennsylvania
    • Pontifícia Universidade Católica Do Rio De Janeiro