Bernadette Geuy

San Francisco Bay Area

I am an intrapreneur working at the intersection of business strategy, product development and user experience design. With my people-centered orientation, I identify opportunities, design for and solve complex cross-organizational problems that result in the delivery of meaningful service experiences. To be successful, my work invariably involves a significant amount of customer advocacy, pitching and storytelling, as well as fostering and nurturing numerous relationships.

Experience tells me that a simple sketch can give voice to a complex idea, re-frame thinking, and move people to action.

A good day for me is listening to and learning from my clients, analyzing relevant data, tapping into my eclectic past, and then sketching and sharing solution ideas. A great day for me is when I get to shape strategic initiatives with an engaged team and design new service offerings.

For fun, I bike, knit, read, and teach a "Sketching Your Superhero Story" workshop.

  • Work
    • Product Manager, UC Berkeley
  • Education
    • BA Mass Communications - UC Berkeley
    • MBA - Haas School of Business, UC Berkeley