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Health tourism is an attractive topic in the tourism industry and the medical and beauty services industry. Every year, millions of people around the world travel to other countries to receive better and cheaper medical services. Thailand, Mexico and India are among the most attractive health tourism destinations in the world. On average, the income from medical tourism is more than 3 times that of regular tourism. According to the Medical Tourism Agency (MTA), more than 10 million people traveled to Asia in 2015 to receive beauty and treatment services. In the Middle East, Turkey, Jordan and the UAE have had many programs to attract health tourists and have been able to achieve significant success in attracting travelers.
In fact, health tourism can be defined as the process of traveling to a country outside the place of residence of a person with the aim of receiving medical services. Medical tourism in the past referred to patients traveling from less developed countries to developed countries to receive treatments that were not found in the patient's own country.
But today we are witnessing significant quantitative and qualitative changes in the movement of people, and people are traveling from richer and richer countries to less developed countries to access medical services. This change is mainly due to the relatively low cost of treatment in less developed countries, the availability of low-cost flights, and the increase in marketing and online customer information about the availability of medical services. The concept of medical tourism is that the patient often stays in the destination country after the treatment process. In this way, travelers can enjoy their trip through tourism, daily trips or participating in other types of traditional tourism activities.