Beth Anderson

Seattle, WA

I specialize in running web sites, with an eye towards content strategy and SEO. I've run sites ranging from a mom-and-pop shop's ecommerce store to an enterprise organization that had 40+ sites that brought millions of dollars back to the University of Washington.

I've run companies through redesigns, large and small, and migrated sites from hand-coded HTML into their first Content Management System, including writing test scripts and leading QA teams prior to launch.

I've worked on making SEO improvements that gained a 40% increase in transactions directly attributable to a 40% increase in web traffic. I've managed social media campaigns and wrangled 30+ offsite writers for a community weekly newspaper in my hometown, as well as managing training and documentation for smaller teams (including an in-house wiki and editorial calendars galore). I enjoy getting into the nitty-gritty with HTML code and XML sitemaps, but enjoy big-picture content strategy processes like doing site audits and monitoring analytics, too.

Oh, and I did all of that with two under two and I can do yoga on a stand-up paddleboard, too, so if your website needs some balance, you know who to call.

  • Work
    • Content Harmony
  • Education
    • University of Illinois