Jamaica , NY, US
A veteran in her field, Beth Hirschhorn serves as the chief marketing officer for Kaplan, Inc., a global education company. Over the course of her career, Beth Hirschhorn has developed numerous capabilities and skills to improve customer acquisition and retention, including product development, brand management, communications, and advertising and promotion.
Hirschhorn joined Kaplan in 2014 following a successful career as MetLife, Inc.’s executive vice president and chief marketing officer. During her time with MetLife, she introduced the company’s brand to global markets and spearheaded the conversion of its marketing mix from traditional channels to entertainment, digital media, and sports. In addition, she acquired the naming rights for MetLife Stadium, which hosted the 2014 Super Bowl.
For her work at Kaplan, she draws on more than 25 years of experience to lead the company’s enterprise marketing efforts. A newly created position, her role involves overseeing digital marketing and managing customer relationships worldwide.
Several organizations have recognized Beth Hirschhorn for her achievements. The Financial Communications Society named her Marketer of the Year in 2012 and she received Working Mother of the Year award from Working Mother magazine. In addition, her efforts in acquiring the naming rights for MetLife Stadium led Sports Business Journal to designate her as a Game Changer among executive women involved in sports.