Betsy Burroughs

San Francisco

Insights Are Ideas With Action Embedded In Them

Ideas and insights are different. Insights have action embedded in them. Ideas usually don't.

We’ve all experienced going from not having a clue about what the solution is to a vexing work problem and then...You’re in the shower and out of the blue, you get an “aha!” insight.

But it's not just any idea to add to your already long list of possible solutions. No. You are certain it’s the right solution. And that certainty propels you into action.

I wanted to figure out easy ways for individuals and teams to have more insights more often. That's what FocusCatalyst is all about.