Betsy Kosheff

An experienced technology marketing communications and PR professional with 20+ years of experience. I provide the highest quality work without the cost, staff churn or overhead of agencies, nor the burden of committing to full-time staff. I prefer to work with smaller companies and start-ups or entrepreneurial divisions of larger companies.

What I do:

Media Relations – I create PR campaigns that cut through the noise and result in broad coverage, including print, broadcast, blogger and other social media outlets. Specialties include new product introductions, news and feature placement, social media management, customer success programs, trade show support and executive visibility.

Strategic Counsel – I help companies develop compelling corporate and product positions, sharpen their "elevator" pitches and messages, deliver competitive stories and produce credible spokespeople.

Writing Services – I write high quality marketing materials for print, broadcast & online; web site copy, technical articles, case studies, whitepapers, datasheets, by-lined articles, speeches, blog postings; employee & customer communications, newsletters, sales materials, annual reports.