Betty Cherotich

I’m Betty Cherotich, founder of Atomic Shelf.

I help authors get their books into the hands of the readers who are already looking for them—people who don’t even know your book exists yet, but will feel like it was written just for them the moment they find it.

For nearly a decade, I’ve been connecting stories to the readers who are already searching for them.

I don’t chase trends or rely on algorithms.

I focus on connecting stories to people who want them most—and turning that connection into visibility, engagement, and sales.

Books have shaped my life, and now I help other authors leverage the same power.

I handle the marketing so you can focus on writing, while your readers discover, love, and share your story.

I’m also a mom to a brilliant daughter, Dawn, and a dog named Luna. They remind me daily that curiosity, courage, and play aren’t just for stories—they’re for life.

If you’re an author ready to stop hoping for luck and start reaching the readers who matter, that’s exactly what I do.

Click the link above to visit our website and see how we can help your book find its audience.