Betty Francisco

Boston, MA

As an angel investor, entrepreneur, business executive and community leader, I am driven by my passion to help others embrace healthy living. I believe this commitment to health and well-being is instilled in all of us at a young age. This is my motivation for founding FitNation Ventures, a boutique consulting practice focused on fitness and lifestyle programming for youth in the Greater Boston area. As its first venture, FitNation launched ReImagine Play, a new Boston-based fitness offering for children ages 6-18. Reimagine Play is creating innovative, tech-inspired fitness and healthy eating programs for children and families through pop-up fitness classes.

My experience is underscored in my most recent role as EVP, General Counsel and member of the executive team for a nationwide luxury fitness and lifestyle brand. It was there that I merged my business and legal expertise with my lifelong passion for health and fitness. Previously, I was a senior business law attorney at a major Boston law firm where I advised founders, executives, and boards in early-stage retail, technology, and biotech ventures. Key to my success has been my ability to effectively build and nurture strategic partnerships with businesses, community organizations, and critical stakeholder groups to achieve common goals and optimize business results.

Born and raised in New York and Puerto Rico, I am the child of first-generation Hispanic and Chinese parents – making me a "China Rican" at the core. Unequivocally, a strong work ethic and focus on education bridge these two very disparate cultures. As a result, I am a passionate advocate for advancing attorneys of color and Latina professionals into leadership roles. As an example, I cofounded the Latina Circle, a network that provides Latina professionals with mentoring, leadership training, and business partnering opportunities so they can reach their full potential.

  • #businessdevelopment
  • #strategicpartnerships
  • #partnering
  • #leadershipdevelopment
  • #generalcounsel
  • Work
    • Millennium Partners Sports Club Management LLC
  • Education
    • Northeastern University
    • Bard College