As a product manager at 99acres.com (Part of Info Edge(I) Ltd., Group behind Naukri.com & Jeevansathi.com). I am responsible for all stages of the product lifecycle from conceptualization, initiation, development & monitoring of new product development. Improving performance and tracking existing range of Online products. I am involved in data analytics, traffic analysis, user behavior & management of procduct which deliver the end financial targets of the company. Provides support functions to sales teams pan India & development specialized branding solutions for key accounts. Also , involved with some aspect of branding, online / offline advertising & communications. Conceptualized and developed a robust support function for 99acres sales and backend operations teams in order to improve overall performance and service turn around time. Continuous improvements to existing systems/processes/products to increase productivity and reduce overall cost of operations.