11+ years of rich experience in Digital marketing, New media & Product development with IT background, specializing in online marketing and visitor engagement strategy. A detail-oriented thinker with solid verbal skills and hands-on design experience with a range of media. Capitalizing upon strengths in executing & managing product development, online branding and lead generation activities, marketing collateral development and change management initiatives.
E-Marketing Strategy: business model design | SWOT analysis | Internet presence | advertising and promotion | customer experience | visitor intelligence | eCRM
Creative Development: branding | messaging | copywriting | advertisements and email | marketing and sales collateral | websites | software UIs | portals and intranets
Product and Project Management: interactive development | product development | creative services | training and documentation | content management