I am VP-Corporate Communications at Robosoft Technologies - a leading mobile solutions and app development company. In my previous avatars, I have had a short stint as an entrepreneur as Director of CodeConclave, a mobile app development company. I have spent a large part of my professional life in advertising agencies heading profit centres.
I have worked with FCB Ulka, Grey Worldwide and HTA Direct in my advertising career across Bangalore, Mumbai, Dhaka and Colombo. I have been involved in the planning and execution fo advertisng strategies for a host of MNC and Indian brands including P&G, GSK, BAT, Sara Lee, ITC Foods, Wipro, Bank of America to name a few.
I am an avid blogger; through my blog 'Bhatnaturally' I write on topics that interest me - mainly advertising, brands, Apple and new media.