Bianca Shelby

Atlanta, GA

Need to get your projects or life back on track. Do you have questions or situations that keep you up at night, well Bianca's got answers. In my spare time, I write two blogs, Ask Bianca J and Ask the PM Coach to help people with life's and work's most difficult problems. I am all about finding solutions and getting great results...

Bianca has spent the last 10 years working in the digital and mobile space, most recently providing program/project leadership, strategic guidance and managing the mobile presence for one of the world's largest global leaders in delivering broadband and other wireless communications services.

Prior to Moxie, Bianca worked at The Coca Cola Company where she provided program leadership and management of the Global Interactive Products team which included creating and implementing digital and mobile marketing campaigns for some of the world's most recognized brands. She worked on the 2012 Coca-Cola Polar Bowl, a Superbowl campaign that featured mobile, digital, social media and live-streaming. It attracted over 9 million people in a matter of four hours.

Bianca has also worked with numerous Fortune 500 companies to help them manage multi-millon dollar projects, define digital/interactive road-maps, mobile strategies and implement cutting edge mobile solutions for them. Clients include: MTV - a Viacom Company, Turner Broadcasting Systems, Magic Johnson Clinics, General Motor, Ford, SunTrust Bank and NYK.

Bianca started her career as an engineer in the automotive industry. She then worked as a management consultant at IBM, where she lead several initiatives to optimize business processes and systems within some of the US's largest financial institutions and manufacturing firms. Her work has taken her internationally to Germany, Belgium and France.

Bianca attended Darmouth, holds an MBA from Clark Atlanta University and a BS in Electrical Engineering from Tennessee State University.

Bianca lives in Atlanta with her husband, Mitchell, two lovely daughters, Elizabeth and Emily, and their family pet, Kamala, a huge Doberman Pincher.

  • Work
    • Program Director -
  • Education
    • Dartmouth
    • Clark AtlantaUniversity