Senior level marketing experience with a focus on integrated marketing.
Track record of leading groups and matrixed organizations to develop powerful, new marketing programs that maximize profit and MROI with either small or multi-million dollar budgets.
Create integrated marketing strategies for companies in many industries including: B2B, B2C, Lighting, Healthcare, Financial Services, Retail, Technology, Travel, Automotive and more.
Skills include: Customer and Market Intelligence, Market Segment Analysis, Corporate & Product Positioning, Key Message Development, Integrated Marketing Programs, Traditional & Digital Marketing, Coordinating Marketing & Sales, Optimizing Marketing ROI, Sales Lead Generation and Marketing Automation.
Interests: Family, Brain-Scan Marketing, Fine Art and Kickboxing.
8/12/13 Blog Entry
An appropriate post for my blog.
Why a blog is necessary...