Bill Bender

Marietta, GA

Senior level marketing experience with a focus on integrated marketing.

Track record of leading groups and matrixed organizations to develop powerful, new marketing programs that maximize profit and MROI with either small or multi-million dollar budgets.

Create integrated marketing strategies for companies in many industries including: B2B, B2C, Lighting, Healthcare, Financial Services, Retail, Technology, Travel, Automotive and more.

Skills include: Customer and Market Intelligence, Market Segment Analysis, Corporate & Product Positioning, Key Message Development, Integrated Marketing Programs, Traditional & Digital Marketing, Coordinating Marketing & Sales, Optimizing Marketing ROI, Sales Lead Generation and Marketing Automation.

Interests: Family, Brain-Scan Marketing, Fine Art and Kickboxing.

8/12/13 Blog Entry

An appropriate post for my blog.

Why a blog is necessary...

http://www.business2community.com/blogging/blogs-a-necessary-and-powerful-element-of-your-digital-marketing-strategy-0575089

  • #billbender
  • #integratedmarketing
  • #positioning
  • #marketingroi
  • #leadgeneration