San Francisco CA
A results driven advertising and marketing communications specialist with a proven ability to manage and translate complex business objectives into successful, content rich, creative campaigns.Possessing a unique ability to bring together seemingly disparate resources and points-of-view to build both dynamic creative teams and highly productive workflows that yield effective and efficient results. A deep understanding of marketing strategy born from a history of boots-on-the-ground project management of interactive, web, direct, mobile, social, and broadcast content. With 25 years experience in the creative industry, Bill brings a variety of skills to the table, including operations, marketing, interactive production, strategy, branding, content and project management. Since relocating to the San Francisco he has lent his project management and creative services skills to Wells Fargo, Maiden Lane, Brandfusion, Organic, GreySF, Bio-Rad Laboratories, and JWT. And has worked for clients such as E-Trade, Cannon Wines, AARP, Delta Dental, The Examiner, Eastland Shoe, BMW, Del Monte, Fisher-Price, Michelin Guides, Williams-Sonoma, Oracle, Shea Homes, and Catholic Healthcare West. Before leaving Boston in 1997, he spent eight years at IQ&J; where he did extensive broadcast, corporate communication, and public relations work for firms such as Raytheon, MCI/Worldcom, Steinway, TJ Maxx, Ocean Spray, and Braun.