Bill Green

William S. “Bill” Green is the straight-talking, edgy, no-holds-barred serial entrepreneur and author of ALL IN: Real Life Business Lessons for Aspiring Entrepreneurs. Having built multiple businesses from beginning to blockbuster during his 40-year career, Green is best known for “bootstrapping a startup” before anyone knew what the word “startup” meant. He propelled his first company, Wilmar Industries, from a flea market table to an industry-leading $630-million corporation with more than 2,300 employees. With decades of successes, Green is ready to reveal his gritty secrets and practical tools for success.

Green has carved a reputation for going hard or going home in everything he does. He wrote ALL IN to show aspiring entrepreneurs how to fully commit to whatever they do—not just in business, but also in life. One of the few CEOs willing to share what it really takes to go from a startup founder to the CEO of a publicly traded company, Green lays all his cards on the table with humor, humility, and passion.