Bill Allman

Bill Allman is the Chief Digital Officer, Smithsonian Enterprises, where he creates and manages the digital business, marketing, and content strategy for the Smithsonian’s Enterprise group, the revenue-generating arm of the Institution. He is responsible for managing business, marketing, and content strategy and operations on Smithsonian.com, AirSpaceMag.com, goSmithsonian.com, ecommerce and direct to consumer marketing efforts for SmithsonianStore.com and SmithsonianJourneys.org, and collaborating in digital video efforts with the SmithsonianChannel.com. He is also responsible for mobile, tablet and other new platform initiatives.