William D. Gibson

William Gibson is a cultural analyst, semiotician, and theological entrepreneur, working as the Director of Strategic Faith Community Development for the Greater Northwest Area of The United Methodist Church, the largest geographic episcopal area in the United States. In the capacity of new church development, he works with United Methodists in Alaska, Idaho, Oregon, and Washington, as well as small parts of Canada (Alaska, Oregon-Idaho, and the PNW conferences).

Prior to a move to the Pacific Northwest, he served more than 13 years in three appointments, all of which focused on new church development in the Western NC Conference of The United Methodist Church. He is passionate about engaging the skeptical, unchurched, disconnected, and frustrated — "Nones" and "Dones" — in ever-shifting culture. Before full time ministry, Bill spent more than 16 years working in marketing and business startup, where his focus was corporate identity, interactive branding, and his niche of image marketing. He has led and participated collaboratively in a number of new startup businesses, supported by more than 3 million dollars in venture capital and angel investor funding. He is also a former U.S. Marine.

After studying graphic design (ETSU), business (Tusculum College), and biblical & theological studies (Amridge University), he attended graduate school at Duke University where he received his M.Div. in theology. Bill completed his doctorate (D.Min.) at Portland Seminary in semiotics and future studies, under his lead mentor Dr. Leonard Sweet. His doctoral research focused on cultural linguistics and the dialogic​ formation of Christian identity in American consumer iCulture.

Bill also serves in an adjunct role as a dissertation advisor and second reader for doctoral candidates at Portland Seminary. He is an ordained Elder in The United Methodist Church, who believes that everyone is welcome at God's table. He and his wife Traci have three wonderful kids — Tyler, Allison, and JC.