For more than three decades, Bill Glasser has been involved in broadcasting and marketing communications.
For ten of those years, he was an executive and supervisor/producer for 20th Century Television and FOX Broadcasting's “America’s Most Wanted,” one of television’s most successful and longest running shows, His crime-fighting adventure began just four days prior to September 11, 2001, when he was asked to write the dramatic show open for the historic episode.
As Director of Marketing for Washington, D.C. powerhouse news outlet WTOP and legendary radio station WHFS, Bill was directly responsible for some of the nation’s most successful promotions and events.
While a freshman at Emerson College in Boston, Bill landed his first job as a professional comedy writer for NBC and worked at the legendary 30 Rock, where he would regularly sneak into rehearsals for Saturday Night Live.
This began a career in broadcasting that included stints as an on-air performer, writer, and director. He has also been in charge of several radio stations, holding senior management positions in Boston, Washington DC, Richmond and New York.
As Director of Marketing for WHFS radio in DC, Bill conceived and developed the Modern Congress for Social and Political Action (MODCON), a youth based advocacy organization that fostered passionate involvement between young adults and a myriad of social and political organizations. MODCON used the power of contemporary radio stations to get young listeners involved in charitable organizations, then harnessed that power into mini-lobbying groups to make their voices heard by elected officials.
Bill’s work on MODCON spawned the massively successful “HFSTIVAL,” a series of events featuring the top musical acts at the time, combined with a festival of non-profit groups for participants to get involved with. Bill not only conceived of the event, but came up with the name, which was one of the most successful and longest running radio station events in the U.S.
He has won multiple awards for writing and marketing, including “Achievement in Radio” award and was nominated twice for Billboard Magazine’s Marketing Director of the Year for a Major Market.
He is also the founder and President of Breaking and Entering Productions, a firm that develops new creative ventures for television, radio and the internet.