Technology changes; people don't. We look for new and innovative ways to express tried-and-true concepts that, through repetition, have lost their force.
A little more than 100 years ago, a leading national magazine ran an editorial asking if automobiles should be allowed on the roads, since they were a hazard to horses and such. In the last paragraph, it suggested the automobile might change how business is conducted. The author never used the phrase disruptive technology. But that's the idea.
I write a newsletter about cognitive science. I ghost blog on HR and employment law. I also ghost blog on safety. Each of them runs a fine line between new discoveries, and uncovering well-known human nature.