Bill is an entrepreneurial, and dynamic results-oriented C-level executive with a proven track record in building fast growing technology and software businesses. He has held CEO, COO, CMO and SVP positions for leading marketing software and consulting organisations. He is an internationally respected consultant and authority in CRM, PRM, marketing automation, customer marketing and marketing technology with many articles published in international journals. He has personally developed and delivered numerous marketing and customer management programs and consulting assignments in a variety of vertical sectors for clients worldwide including HP, Symantec, Which?, Nuance, Bank of America, RJ Reynolds, LV=, Nomura and GE Capital. Bill has extensive experience in building, developing and managing sales, pre-sales and consulting teams and implementing operational processes to ensure optimal team and business performance. He has defined the vision and roadmap for marketing resource management and channel marketing technology solutions and led the construction and selling of them to large international clients.