Björn Richerzhagen

Essen

I am a self-driven, enthusiastic professional experienced on all aspects of B2B marketing and information management. Based on a conceptual foundation I believe that the use of information technology and structured methods of marketing enables enterprises to achieve an outstanding market position. I gained profound knowledge in both disciplines throughout my professional career. Information management: Business-to-Business: strategic information management, business alignment, technology management, catastrophe management, IT controlling, business process management (BPM), BPMN, requirements engineering, requirements management, knowledge management, database design, ERP-, CRM-, DMS-, roll outs Marketing: Business-to-Business: market research, product management, pricing conceptual communication design, on- and offline marketing, press relations, event marketing, channel management, brand management, product launches, marketing controlling Management: On management level: supervising staff, strategic marketing, business activity expansion, strategy considering market an future trends (business cases and plans), conceptual design of strategy, project management, organizational change management

  • #agile
  • #bpm
  • #bpmn
  • #commerce
  • #crm
  • Work
    • Worldwide
  • Education
    • Business Administration
    • Information Systems