Blanca Rodriguez

Visual communication directives to field

Seasonal floor sets and window display

Product launches: signage, display, fixtures

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Adobe Flash Pro

Adobe InDesign

bebe stores Inc

Digital Artist II (Web Merchandiser) for

September 2011 to Present

Collaborate with the President and Creative Director on the Style Outs for 2b Marketing for Print and Web

Research Fashion trends and implement them into the monthly style outs.

Create and manage the photo shoot process for both Lifestyle and Product Shoots

Supervise and train the E-commerce Coordinator on apparel sample checking-in along with training on the photo shoot process

Edit and retouch images for and 2b Marketing print

Digital Artist

September 2007 to July 2010

Selection off the main production photos to be displayed on the website

Edit, retouch and load photos in preparation for the website

Coordinate with the entire web team to establish and implement marketing email strategies

Visual Merchandising Assistant

April 2002 to March 2007

Communicate with the CEO regarding schematic changes to the Visual Directive

Create Visual Directives using Photoshop, Illustrator and Quark Express to send to all stores

Collaborate with the buying and planning department for weekly floor changes at bebe's flagship stores

Maintain current floor plans for the purpose of prop distribution in various displays

Recipient of a "Bebe Star Award", corporate recognition for going above and beyond the role of VM Assistant, in creating Visual Directives (2003 and 2011)

Regional Visual Merchandising Manager

March 2007 to September 2007

Educate department and visual managers on client merchandizing standards and

brand culture

Execute precise and creative visual presentations for various retail brands

Report any opportunities for improvement and conduct field research as requested

by clients


July 2010 to Present

Web Design and New Media Focus

Fashion Institute of Design and Merchandising

September 2000 to April 2001

Associate of Art Degree in Visual Communication

Fluent in Spanish and English