No one has ever accused Michael Blatter of being pedestrian or taking the expected approach to anything. Once you've met him, the source of Mirrorball's non-conformist culture will no longer be a mystery. From nightclub impresario to one of the country's foremost and respected authorities on Consumer engagement and Social Media, Blatter redefines the marketing world every time he shows up to work. Blatter's background in marketing is rooted in the nightclub industry – where he built and ran more than a handful of the country's legendary nightspots. Playing host to rockstars, celebrities, jetsetters and tastemakers on a nightly basis, Blatter quickly discovered the role these influencers play in the marketing chain – and the value of their endorsement to brands. Blatter also recognized the power of real social networks and dynamics of message diffusion. It was in the nightclubs where Blatter developed word of mouth marketing techniques that he knew could be useful to big brands. These skills catapulted him into the marketing world with ground-breaking results. He parlayed all his nightlife experience into the creation of KBA Marketing – which quickly grew to become the nation's largest and most successful experiential marketing agency with more than 1,600 employees and 30 offices. KBA serviced mega clients such as Nike, Audi, M&M; Mars, and RJ Reynolds. In 1998, KBA was acquired by Interpublic’s Draft Worldwide (now Draft FCB) where Blatter led the experiential group for the next five years for clients such as Sirius Satellite Radio and L’Oreal. Michael broke out on his own and launched Mirrorball in 2003. The agency quickly experienced rapid growth with clients such as Mountain Dew, Dos Equis and DC Shoes. The company was one of the first to utilize social media to extend live experiences and Mirrorball now manages the social identity for some of the world’s top brands. Equally adept at generating content as they are for producing stellar live events Mirrorball is poised to continue its growth as a powerhouse agency taking brands to places never before imagined. Blatter's wealth of experience and knowledge combined with his infectious energy and itch to innovate is what keeps the mojo flowing at Mirrorball 24/7.