If you are unfamiliar with these conditions, I want to give you an illustration below.
That is Point Text
In the above example, the writing "This is Anch...
These days, everyone understands that, to get top rankings in any of the machines, your website needs links. Not just any links, but links from quality web sites and a lot of them. One thing I've seen is that for a lot of webmasters that are newer to SEO, they often over look the importance of "anchor text" or "link text" because it is often called.
Allow me to give you a good example below, if you're not really acquainted with these terms. Learn more on an affiliated URL - Click here: ::List's Blog:: What your website's homepage wants to have. - Indyarocks.com.
This is Point Text
In the above example, the text "This is Anchor Text" will be the text. Point text is merely the text used whilst the clickable portion of a link. A while back (a several years now), the machines decided that, very often, the text used as the text of a link was an explanation of the prospective page. So, knowing this, they decided to begin looking at the text of links to a page an incorporating what these links "said" regarding the page into the calculations used to list pages.
To today, Google still seems to supply the most weight to anchor text, but each of the engines use it somewhat.
It's also important to realize that the anchor text of an link (at least today) still applies to that particular PAGE, never to the complete site.
What does this mean? Well, it indicates that, to get the overall most bang for your dollar out of each and every link pointed to your internet site, you should do your best to ensure that the anchor text employed for each inbound link is relevant to the page that link is going to. For alternative interpretations, please consider checking out: yoururl.com. This applies not only to external links (those from a different site pointing to a page within your site), but to inner links as well (those links pointing from one page of your site to some other page on your site).
Inner point text is an place that the VERY large portion of webmasters do not fully make the most of.