Nick Berns

Growing up I always had my hands in something: pulling apart guitars to see how they worked, building my own effects pedals. After school the online world got me. You can write a website, publish it, and the whole world can see it? How cool is that.

Starting the Bluelight agency

I started Bluelight in 2017, but not as what it is today. Back then we were a web design company in Auckland, and in our first three years we built over 200 websites for businesses across New Zealand.

That taught me something: a good-looking website is worthless if nobody finds it. Our customers didn't want websites, they wanted the phone to ring. So in 2023 we shifted from building sites to generating leads, going deep into Google Ads. By 2024 we'd found our people: roofers. The jobs are valuable, timing matters, and the gap between a good lead and a bad one is massive.

The best part is seeing a roofer's phone start ringing with serious enquiries instead of time-wasters.

When I'm not buried in campaigns, I'm hunting down the best eggs benni in town or walking on the beach at sunset. There's an old guitar that gets a workout once everyone's asleep.

Google Ads for Roofing Companies

Roofers don't have time for complicated marketing. You're managing crews and quoting jobs. That's why I keep things straightforward and focus on what actually works.

100K+ Leads generated so far and counting!
$5.6M in Revenue for a single client!