Benjamin is currently focused on streaming technologies, personalization systems, as well as everything related to the automation of online advertising: interactive widgets, Demand-Side Platforms, Sell-Side Platforms, Ad Exchanges, RTB, and ad-serving technologies. Benjamin Masse is a recognized web 2.0 and cloud computing pioneer with more than 12 years of experience in the fast-expanding field of advanced online applications. Over this period, Benjamin has demonstrated a proven ability to establish productive bridges between the management of leading organizations and development teams, delivering measurable ROI through the use of innovative interactive solutions that leverage the full potential of online communities, social networks, cloud computing, mobile applications and transactional sites. Through the course of his is career, he has provided his knowledge to a diversified clientele in Canada, the United States, Great Britain and Germany. Benjamin combines technological vision with solid business savvy and the mastery of best practices to lead his clients through solid decision making processes which thoroughly measure the challenges and life cycle of a product or project. Adaptable, thoughtful and direct, Benjamin is a team player known to quickly grasp the most diversified business environments, mastering all technological and marketing aspects of a project. With a master degree in anthropology and master studies in management/entrepreneurship, Benjamin has an in-depth understanding of applications that provide added value for collaborative and social networking applications as well as platforms that leverage the full potential of digital contents. As an accomplished musician, he also fully appreciates the growing importance of interactions between business, technology, and culture.