Bob Apollo

As CEO of UK-based Inflexion-Point Strategy Partners, I work with the leadership teams of technology-based B2B-focused companies, enabling them to make the critical connections between their marketing messages, their sales conversations, and their customer's priorities.

I help them to design and implement highly-scalable sales and marketing processes that often dramatically accelerate revenue growth by systematically identifying, attracting, engaging, qualifying, persuading and converting far more of the right sort of customers.

Prior to founding Inflexion-Point, I worked at C-Level with and for an impressive series of market-leading B2B companies, including HP, XcelleNet, Sybase (now part of SAP), Aspective (now part of Vodafone), Sterling Commerce (now part of IBM), SCO and the Protege Group.

I speak regularly at sales and marketing events, write regularly on B2B sales and marketing issues at www.inflexion-point.com/blog, and - I'm pleased to report - have been identified as a leading B2B sales and marketing thought leader by a range of influential publications.

If you're UK-based, and would like to learn more, please get in touch via my website at www.inflexion-point.com.