Bobby Curnutt

I’m the founder of Gemmetric, an AI visibility platform built for a world where search engines no longer decide what gets seen—AI does.

For the past two decades, I’ve worked in advertising and digital strategy, helping businesses grow through traditional and emerging channels. But the shift to generative AI changed the rules. Visibility is no longer about rankings or traffic. It’s about whether AI systems can understand, trust, and recommend your business at all.

That’s the problem Gemmetric was created to solve.

Gemmetric measures how AI interprets a business across three core dimensions: clarity, credibility, and perception. It helps companies identify where AI gets confused, where it relies on third-party sources instead of their own site, and what signals are missing to become a trusted answer.

In a world where AI generates the answer instead of listing options, being “ranked” is no longer enough. You either exist clearly in the model… or you don’t exist at all.

I’m focused on helping businesses make that transition—from being optimized for search engines to being understood by AI systems.