Bobby Obmaces
Leading digital innovation initiatives in St. Louis, Missouri
Data-driven marketing and technology leader with experience driving global strategy, management and analysis of multi-year strategic initiatives. Passionate about infusing an innovative mindset across the enterprise in an effort to improve capabilities and solutions for clients and partners around the world. Distinguished as a contributing leader of teams facilitating digital transformation strategy and marketing technology development projects. Experience across the healthcare, financial services, consumer products, life re/insurance, insurtech, logistics and telecommunications industries.
Related experience:
- Develop and implement digital transformation strategy and go-to-market
- Develop and implement CRM-marketing campaign automation strategy
- Integrate customer data and marketing analytics technology stacks with CDP
- Measure and analyze data across the full multi-channel customer journey
- Create dynamic customer experiences to increase brand awareness and drive revenue growth