Bob Schecter

"Reach out to everyone,
and you're sure to touch someone."

Socializing is nothing new, of course. It's been a routine part of our daily actions and business transactions. It's what we do to get people to engage with and trust us. Until the latest iteration of the internet, at the turn of this century, and with the exception of the phone, no media had ever enabled any real conversation. The world as we knew it, never engaged, it just watched, and listened.

To get someone's attention, you had to be louder, bolder, bigger, and there more often than your competition. Thankfully, that's no longer the case.

Now, you have to be - friendlier.