Bon Lim

More than 12 years of marketing experience from strategising, conceptualising to execution go-to-market (GTM) plans. Translates marketing objectives from product roadmap into marketing programs including lead generation activities to achieve business goals.

Undertakes solid project management with analytical mind and 360 holistic marketing base experiences. Well versed in traditional above the line (ATL), below the line (BTL) as well as new age technical marketing digital techniques such as Search and Social Media Marketing (SSMM).

Takes data driven decisions and proven track record in optimising ROI for all the marketing campaigns and marketing programs.

Specialise in Marketing Programmes such as: Demand Generation, Lead Generation, B2B Acquisition Marketing, Product Positioning, Content Marketing, Channel Marketing and Management, Co-marketing Partnerships and Customer Retention Strategy etc.