Scott Booker

Designer, Writer, and Editor in Washington

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Lighters aren’t only for smokers. Many people have a lighter with them at all times even if they don’t smoke. Sometimes they’ve gotten this lighter as a free promotion. Even people who don’t smoke will accept a free lighter if the design is interesting, fun or attention-grabbing. Therefore, lighters can be a great way to get your name out even to people who are not your core consumer audience.