Boris Araya

Creative Strategy and Program Manager in San Francisco, CA

Boris Araya

Creative Strategy and Program Manager in San Francisco, CA

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Currently at BetterUp, leading the first Human Transformation Platform's ecosystem.

Previously at Instagram, building the commerce ecosystem and branded campaigns.

Also at Facebook's Reality Labs, developing the App Store and its metaverse experiences for discovery and engagement.

Initially at Spotify, creating what became the most relevant music and playlist strategy for listeners and the industry.