Brad Lowrey
Head of Marketing and Small Business Owner in Saginaw, MI
Driven by a passion for learning and acting with intent, Brad Lowrey is a marketing strategist who helps clients discover solutions for strengthened sales and steady growth. As an Enneagram Achiever (type 3) and Challenger (type 8), clients find he is ambitious, diplomatic, and resourceful on their behalf.
With more than 15 years of marketing experience—including 5 years in non-profit marketing and fundraising—Brad is currently the Director of Marketing at GreenPath Financial Wellness. In this role, he creates and manages the strategic direction for web presence, digital marketing, SEO, content creation, social media, and more. Before that, he crafted the virtual face of Comerica Bank as the VP, Digital Marketing Consultant, and led digital acquisition at Hillsdale College as the Director of Digital and Social Media. He has a systematic and focused approach rooted in statistics and is data-driven in all things. This methodology has led to the successful management of media budgets of more than $10 million and $2 million in project budgets. His successful online promotions have increased traffic and engagement by 500% on average for his companies and clients.
His professional success in building, mentoring, and developing teams pairs with a bachelor's degree in Communication, a master's degree in Internet Marketing, and more than a decade of industry experience in digital strategy. With a proven track record, Brad is ready to roll with the punches in an ever-changing industry. He brings innovative concepts and integrated digital campaigns to drive lead generation and targeted marketing success.
Brad values family above all, which includes his wife, three sons, and three pups. He holds fast to his principles, which include reliability, dedication, self-reflection, and intentionality. He spends his free time with his family on their hobby farm/homestead in Mid-Michigan—which currently contains ducks, quail, turkeys, chickens, and a 1/2-acre garden and orchard. When not working on a DIY project or in the garden, Brad likes woodworking, wrenching on cars, photography, practicing jazz piano, and winning against his boys—for now—on video games.