Craig Baylis

He began building a brand through the artistic medium of dance, appearing in music videos, touring the world or choreographing for the likes of Will Smith, Dr. Dre, Boyz II Men, New Edition, Bobby Brown and Johnny Gill. As a dance instructor, he duplicated his mark on the floors of performing arts studios throughout the US for 11 years. Setting aside his journey in arts and entertainment, academia became priority and he earned a BA in Broadcast Journalism from Southern University and A&M College. As a marketing and artist relations manager at Warner Bros Records, behind the careers of Mike Jones, Talib Kweli, Leela James, Eric Benet, Brian McKnight, Trillville, Lil Scrappy, E40 and Crime Mob, he continued to establish an undeniably multi-faceted imprint. Consulting for Michael Jordan Flight School, Talib Kweli, 3 Vodka, Pit Bull Energy Drink and Codeblack Entertainment have merely been the most recent part of a journey that he considers ALL branding...in music, movement, media and marketing.