David O'Connor

My vision at BrandDOC is to transform the way business leaders engage, interact with and execute brand. To transform the slow, conventional, abstract, exclusive and costly view of brand - to brand as a way of being: more agile, responsive, constantly evolving, intuitive; connected to business strategy and integrated into communications planning.

I work with businesses to form and translate strategy into actionable and memorable brand experiences and communications.

I work with marketing teams to plan and activate strategy in a clear and motivating way for agencies, staff and partners.

I work with integrated client teams to connect brand to the organisation to build sustainable and productive cultures aligned to business vision.

I work with agencies to ensure that communications planning and activation builds and delivers on brand positioning and the business vision.