Brandon Proctor

I have extensive experience in web analytics, and have helped countless non-competitive companies with solutions to drive the actions they need from their analytics platform. I have been using the Adobe/Omniture products for over eight years, and know SiteCatalyst, SearchCenter, Discover, Genesis, Test & Target and Recommendations intimately.

I am an executive who actually understands the products and the quirks of the reporting, having helped shape much of the product development of the analytics solutions I utilize.

Online marketing is a mixture of art and science, and the very best online marketers live and die by a well implemented analytics solution combined with a customer/buyer centric focus. Everything must be measured and evaluated accordingly. Failure to do so, or lack of ability in these areas should prompt the replacement of such individuals in the online marketing arena. Data is just data, until you can actually do something with it.

Specialties

analytics, marketing, branding, acquisitions, forecasting, pay-per-click, organic search (SEO), email marketing, a/b and multi-variate testing, comparison shopping engines (CSEs), personalization, business intelligence, display retargeting, creating a good team structure, eye for talent