Brandy Cohen of Insane Cookies knows the happiness that a cake can provide to others. And sometimes, they want that cake in a handheld and to-go fashion so that they can savor every bite as they go about their day. That is why cupcakes were invented, for those who want the fluffiness and icing of a cake with the portability of a cookie. Remember how we said cookie cakes were a compromise between the cookie and the cake? Well, it’s kind of like that, but with a different outcome.