Make a name for yourself, like Brant.

You’re 7 minutes away from a page that shows who you are and what you do.

Brant Cooper

Encinitas, CA

Lean as in Lean Manufacturing is about eliminating waste in the production and delivery of a known value to a known customer. Lean Startup is about eliminating waste in discovering what
value you are creating, how you deliver it, and to whom.

This is the primary theme of my book,
The Lean Entrepreneur. Co-author Patrick Vlaskovits and I break down why lean, why now, how to, and provide extraordinary examples of extraordinary entrepreneurs applying these principles inside and outside tech, in big companies and startups.

I am a happy Papa, loyal brother, and
appreciative son. I play a little guitar and
sing loudly in the car. I strive to enjoy life
and not take myself too seriously.